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Since Pepe Has Worked in Marketing for a Large Corporation

Question 302

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Since Pepe has worked in marketing for a large corporation before getting into the pizza business


A) there is no need to consider an entrepreneurial team for start-up due to the fact that all other management functions are served by marketing.
B) he can skip any marketing research steps that the SBA recommends.
C) he knows that the type of business he wants to start may be difficult to develop, but it has a tremendous amount of security due to its promise of long-term survival.
D) he plans to put together an entrepreneurial team of experts that will complement his expertise.

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