Firms Such as Patagonia and Seventh Generation Actively Collect Information

Firms such as Patagonia and Seventh Generation actively collect information about customer preferences and try to address them in their new products. Patagonia and Seventh Generation are actively trying to adapt to

A) shareholder, customer, and market changes.
B) social and political pressures.
C) human resource concerns.
D) managers' behavior.
E) technological advancements.