You have an idea for a company that sources fruits from local farms and makes fresh juices on a daily basis. You want to start a subscription-based service in which households within a 100-mile radius subscribe to your plan and receive two gallons of freshly squeezed juice (for example, cherry juice, apple juice, lemonade) twice a week. As you think about starting your business, you ask yourself: Am I being responsive to the customer? Is it innovative? Can I offer a quality product? After asking these questions, review and identify which question you forgot to ask that would give you a sustainable advantage.
A) Is the resource or capability valuable?
B) Is the resource or capability currently controlled by only a few firms or no other firms?
C) Is the firm organized to exploit the resource of capability?
D) What values should be emphasized?
E) What is its level of effectiveness?

Question

Quizplus · Accepted Answer

Sustainable competitive advantage occurs when an organization is able to get and stay ahead in four areas: (1) in being responsive to customers, (2) in innovating, (3) in quality, and (4) in effectiveness.

You Have an Idea for a Company That Sources Fruits