The Publix chain of supermarkets has stated, "We will not knowingly disappoint you. If for any reason your purchase does not give you satisfaction, the full purchase price will be cheerfully refunded immediately upon request." This proclamation is Publix's
A) vision statement.
B) values statement.
C) mission statement.
D) corporate slogan.
E) company tagline.

Question

Quizplus · Accepted Answer

A values statement, also called a core values statement, answers the question, "What values do we want to emphasize?" It expresses what the company stands for, its core priorities, the values its employees embody, and what its products contribute to the world.

The Publix Chain of Supermarkets Has Stated, "We Will Not