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Discuss how managers can use equity theory to help motivate workers.
Second, imagine that you are the CEO of Online Designs, an online marketing agency that specializes in Web and social media marketing. Your company has 10 employees. You, the CEO, earn $200,000 per year in salary, plus another $200,000 in bonuses. Your account executive earns $150,000 per year and has a company car, along with other perks. The other eight staffers are junior-level programmers and sales reps, each earning $50,000 per year. How might the eight junior employees perceive the equity of the workplace, and what might they do to reduce their cognitive dissonance? How might you go about correcting the perceptions of inequity?
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