In social marketing, which term is used to describe the process that identifies subgroups of a larger audience that shares common characteristics?

Name: In social marketing, which term is used to describe the process that identifies subgroups of a larger audience that shares common characteristics?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Audience segmentation is the process of dividing a larger audience into subgroups that share common characteristics, allowing for more targeted and effective marketing strategies.

In Social Marketing, Which Term Is Used to Describe the Process