The global product structure works best when a division handles products that:
A) are technologically dissimilar.
B) can be standardized for marketing worldwide.
C) obsolete in one country, but not in another.
D) cheap and easy to produce.

Question

Quizplus · Accepted Answer

The global product structure is designed for products that can be standardized for marketing worldwide. This implies that the products should be uniform across all markets and require similar marketing strategies. Standardization helps companies in reducing the costs of production, marketing, and logistics. Therefore, the option that best fits this requirement is B.

The Global Product Structure Works Best When a Division Handles