Carolyn Sherif's social judgment theory predicts that those who want to influence others should try to figure out their latitudes of acceptance, rejection, and non-commitment on a particular issue. Which of the following threads is most likely illustrated by the theory?
A) credibility
B) motivation
C) audience adaptation
D) social construction

Question

Quizplus · Accepted Answer

Social judgment theory emphasizes understanding the audience's existing attitudes and adapting messages to fit within their latitude of acceptance to effectively influence them.

Carolyn Sherif's Social Judgment Theory Predicts That Those Who Want