Ting-Toomey's face-negotiation theory suggests that people born into collectivistic cultures usually have an I-identity and are mainly concerned with saving face.

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Ting-Toomey's face-negotiation theory suggests that people from collectivistic cultures typically have a we-identity and are concerned with maintaining group harmony and saving face for the group, not just the individual.

Ting-Toomey's Face-Negotiation Theory Suggests That People Born into Collectivistic Cultures