Even though those with heavy TV viewing habits call themselves moderates, George Gerbner and his associates studying cultural indicators noted that their positions on social issues are decidedly conservative.

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Gerbner's research on the "mean world syndrome" suggests that heavy TV viewers, regardless of how they self-identify politically, tend to adopt more conservative views on social issues due to the portrayal of the world as more dangerous and crime-ridden on television.

Even Though Those with Heavy TV Viewing Habits Call Themselves