The elaboration likelihood model indicates that if your listeners will give their undivided attention to evaluate your proposal, you should present them with:
A) strong facts and figures.
B) strong evidence of source credibility.
C) moderate evidence of source credibility and strong appeals to emotions.
D) None of the answers is correct.

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that when listeners are highly attentive and motivated, they are more likely to be persuaded by strong, logical arguments and factual information, which corresponds to the central route of persuasion.

The Elaboration Likelihood Model Indicates That If Your Listeners Will