Though he doesn't see the powerless as able to enact widespread change, Hall does advocate that one way the audience can reclaim some power is how they decode. He suggests that they can operate within the dominant code, apply a negotiable code, or ________.
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Q17: Hall claims that survey research can be
Q18: Hall's most positive contribution to mass communication
Q19: Hall saw corporate clout as only one
Q20: Hall places less emphasis on rationality and
Q21: Rather than say, "words don't mean; people
Q23: _ refers to the process by which
Q24: According to Hall, what is the current
Q25: Discuss Hall's claim that discourse makes meaning.
Q26: Define and explain the concept of hegemony.
Q27: Explain and compare the three decoding options
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