Behavioral capacity, efficacy expectations, and outcome expectations are the three major concepts in the Social Marketing Theory.

Name: Behavioral capacity, efficacy expectations, and outcome expectations are the three major concepts in the Social Marketing Theory.
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These concepts are part of Social Cognitive Theory, not Social Marketing Theory. Social Marketing Theory focuses on using marketing principles to influence behaviors for social good.

Behavioral Capacity, Efficacy Expectations, and Outcome Expectations Are the Three