Question 1

In developing a marketing plan, Josh realized that it is essential to define the group prior to marketing the nutrition program to them. Obese individuals participating in a weight loss program are an example of what?

Accepted Answer

The target group refers to the specific group of people that a marketing plan is aimed at, in this case, obese individuals in a weight loss program.

Question 2

A dietitian visits a theme park and watches the kinds of food people consume. This is an example of what kind of research?

Accepted Answer

This is an example of observational research, where the dietitian observes and records behaviors or phenomena as they occur naturally without interference or manipulation.

Question 3

Sandy is handing out surveys at the mall to investigate people's opinion about exercise. This is an example of which of the following?

Accepted Answer

A

Question 4

The Honduran Ministry of Health and the Academy for Educational Development collaborated and developed a comprehensive public education campaign to reduce infant mortality in Honduras. The type of strategy they used is called:

Accepted Answer

Community-based social marketing involves using marketing principles to promote social good, such as reducing infant mortality, by engaging and educating the community.

Question 5

Which of the following describes a product made of one or more of the essential nutrients, such as vitamins, minerals, and protein?

Accepted Answer

A dietary supplement is a product made of one or more essential nutrients, such as vitamins, minerals, and protein, intended to supplement the diet.

Question 6

Linda wants to use the Census Bureau's statistics to determine the types of clients in her community. The Census Bureau's statistics are an example of what kind of data?

Accepted Answer

The Census Bureau's statistics are considered secondary data because they are collected by an organization for a purpose other than Linda's specific research needs.

Question 7

Which of the following can be defined as satisfying the needs of the consumer through an exchange of activities?

Accepted Answer

The answer of Which of the following can be defined...

Question 8

Anthony is a dietitian who is identifying his target groups for a program that he is going to implement. Parents, spouses, friends, and coworkers would fall under which of the following target groups?

Accepted Answer

The secondary target audience includes individuals who influence or support the primary target audience, such as parents, spouses, friends, and coworkers.

Question 9

Once Anthony has determined who his target group is, he will need to find out the ______________ of the target group.

Accepted Answer

Beliefs, needs, and orientation are all important factors to consider when determining the target group for a marketing campaign.

Question 10

Collecting secondary data, doing observational research, and carrying out informal interviewing with individuals and groups in the community are all examples of what type of research?

Accepted Answer

Exploratory research is a type of research that is used to explore a topic and to gain a better understanding of it. It is often used in the early stages of a research project, before more formal research methods are used. Exploratory research can be used to collect data from a variety of sources, including secondary data, observational research, and informal interviewing.

Question 11

Elizabeth is a dietitian who is doing research to learn more about the market before she conducts a formal research survey. She has identified her target audience, and will be giving them open-ended interviews that consist of leading questions that will stimulate them to share their feelings and thoughts. What type of research method is she using?

Accepted Answer

Elizabeth is using qualitative research, which involves collecting non-numerical data like feelings and thoughts through methods such as open-ended interviews.

Question 12

Katie is going to use the SWOT analysis tool because she wants to ensure the ultimate success of her entire marketing plan. SWOT stands for Strengths, Weaknesses, Opportunities, and what?

Accepted Answer

SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats.

Question 13

Josh is a nutritionist who is planning a community health and nutrition promotion program. He is currently on which of the following steps, that involves developing a marketing mix for each segment?

Accepted Answer

Market targeting involves developing a marketing mix for each segment after identifying and evaluating different market segments.

Question 14

William is a nutritionist who is trying to advertise his nutrition education program. Which of the following is one of the advertising basics?

Accepted Answer

All of the listed activities are basics of advertising.

Question 15

When advertising a health promotion program, it is important to consider an effective campaign technique that includes which of the following?

Accepted Answer

Using a slogan, starting with a question, and putting the program in perspective are all effective techniques for advertising a health promotion program.

Question 16

The "Got Milk?" campaign is an example of what type of advertising?

Accepted Answer

The "Got Milk?" campaign is an example of generic advertising because it promotes the consumption of milk in general, rather than a specific brand.

Question 17

Children younger than 5 years view an average of more than 40,000 television commercials for food each year, or about ______ hours worth.

Accepted Answer

The answer of Children younger than 5 years view an...

Question 18

The five Ps of marketing include all of the following except:

Accepted Answer

The five Ps of marketing are product, price, promotion, place, and people. "Provide" is not one of them.

Question 19

The promotion of nutritional advantages increases sales. When Kellogg's high-fiber cereals first added health claims about cancer prevention and dietary fiber to their package label, sales increased 47 percent within the first 6 months.

Accepted Answer

The statement is true as it provides a specific example where Kellogg's high-fiber cereals experienced a significant sales increase after adding health claims to their packaging, indicating that promoting nutritional advantages can boost sales.

Question 20

Research shows that children of all ages spend a large amount of their leisure time using a combination of various media, including broadcast television, cable networks, DVDs, video games, computers, the Internet, and cell phones, and participate in daily physical activities.

Accepted Answer

Research indicates that while children spend a significant amount of leisure time using various media, they do not consistently participate in daily physical activities.

Quiz 17: Marketing Nutrition Programs and the Role of Food Industry in Food Choice