_______________ focuses on fulfilling customers' needs and desires, but social marketing focuses on changing personal or social behaviors for the benefit of the public, even when the public neither recognizes their need nor desires the change.

Question

Quizplus · Accepted Answer

Business marketing focuses on fulfilling customers' needs and desires, while social marketing aims to change behaviors for public benefit, regardless of public awareness or desire for change.

_______________ Focuses on Fulfilling Customers' Needs and Desires, but Social