During a change management process the potential adopters that would readily accept a new system are normally _____%.
A) 5-10
B) 20-30
C) 40-50
D) 50-60
E) 60-70

Question

Quizplus · Accepted Answer

The potential adopters that would readily accept a new system are typically around 20-30%. This is based on Roger's Diffusion of Innovations theory, which states that in any given population, there are different categories of adopters for a new system, with innovators comprising 2.5%, early adopters comprising 13.5%, early majority comprising 34%, late majority comprising 34%, and laggards comprising 16%. The sum of the innovators and early adopters is around 16%, which is close to the 20-30% range.

During a Change Management Process the Potential Adopters That Would