Experts suggest that firms that want to globalize through e-commerce must first localize, which means that firms need to ________.

Question

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Localizing means adapting or modifying products and services to meet the cultural and linguistic differences of the local market. This is important for global firms that want to expand through e-commerce, as consumers in different regions may have different needs, preferences and expectations, and may be more likely to purchase products that are tailored to their specific cultures and languages. Therefore, firms need to adjust their marketing strategies, product design, pricing, packaging, and communication to suit local consumers, and ensure that their e-commerce platforms are user-friendly and accessible in local languages and currencies. A, C, and D are not necessarily prerequisites for globalizing through e-commerce, although they could be part of the localization process.

Experts Suggest That Firms That Want to Globalize Through E-Commerce