In a study of corporate alliances in the technology and pharmaceutical industries, researchers found that decisions regarding the form of governance primarily depended upon the desire to control ________.
A) organizational structure
B) proprietary technology
C) marketing strategies
D) distribution methods

Question

Quizplus · Accepted Answer

The study found that decisions regarding the form of governance primarily depended upon the desire to control proprietary technology. This suggests that the companies were more concerned with protecting their intellectual property and ensuring that they retained control over their unique technological advancements than with managing their organizational structure, marketing strategies, or distribution methods.

In a Study of Corporate Alliances in the Technology and Pharmaceutical