Diffusion of Innovation (DOI) Theory is a research theory that describes how a novel innovative idea, product, or positive health behavior (________) spreads through a community or social structure (________).
A) diffusion, innovation
B) innovation, diffusion
C) adapting, implementing
D) implementing, adapting

Question

Quizplus · Accepted Answer

The Diffusion of Innovation (DOI) Theory explains how an "innovation" (a new idea, product, or behavior) spreads through a community or social structure, which is the process of "diffusion".

Diffusion of Innovation (DOI) Theory Is a Research Theory That