The value to segmenting only exists when:
A) it leads to a differential response among customers.
B) a company can identify a segment that is larger than any other segment.
C) a segment has unique healthcare needs.
D) a segment tends to have values that are different than other segments.

Question

Quizplus · Accepted Answer

Segmenting is valuable when it results in a differential response among customers, meaning that different segments react differently to marketing strategies, allowing for more targeted and effective marketing efforts.

The Value to Segmenting Only Exists When