The heavy half phenomenon refers to a small group of consumers who use a disproportionate share of a product.

Name: The heavy half phenomenon refers to a small group of consumers who use a disproportionate share of a product.
Brand: Quizplus
Rating: 4.7 (35 reviews)

Question

Quizplus · Accepted Answer

The heavy half phenomenon describes a situation where a small percentage of consumers account for a large portion of a product's consumption, often seen in marketing and consumer behavior studies.

The Heavy Half Phenomenon Refers to a Small Group of Consumers