The boomers are the cohort that has the greatest trust in institutions and authority.
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Q33: Trust has been found to a strong
Q34: Classifying consumers into segments based on the
Q35: Systematic benefit segmentation has been found to
Q36: Cohort segmentation categorizes consumers based on the
Q37: As a cohort ages, their attitudes and
Q39: There has been an increase in interest
Q40: For healthcare organizations, the Internet is a
Q41: The cohort most frustrated with the healthcare
Q42: Experience is a major factor that influences
Q43: Segmenting industrial markets is the same as
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