Effective pretesting of an advertisement requires that:
A) the pretest be conducted with at least three groups of 15 people.
B) the pretest be conducted with individuals similar to the target audience.
C) the pretest be conducted with a portfolio test and a jury test.
D) all pretesting be anonymous.
Correct Answer:
Verified
Q2: Which of the following promotional budgeting methods
Q3: In order to implement the objective and
Q4: Which of the following is not a
Q5: Using fear appeals in healthcare messages can
Q6: Advertising messages that are directed at distinct
Q8: The most expensive form of pretesting is
Q9: The form in which the message is
Q10: The unduplicated audience that is covered in
Q11: The more people who are exposed to
Q12: The people who see the messages of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents