A hospital sets up a billboard for its referral line in one city, and then in a second city it runs newspaper ads for its referral line in order to determine which media approach generates more telephone calls. This research method would be categorized as which of the following?

Question

Quizplus · Accepted Answer

This is a quasi-experimental design because it involves comparing the effects of different media approaches in different cities without random assignment to control and experimental groups.

A Hospital Sets Up a Billboard for Its Referral Line