An administered vertical marketing system is best represented by which of the following programs?
A) Teladoc, a Web-based provider of physician consults
B) Everett Clinic, which operates more than 25 clinic sites beyond its main location in Everett, Washington
C) The Hospital for Special Surgery in New York, which operates facilities in Florida and on Long Island
D) The Urgent Care Center at O'Hare, which is run by the University of Illinois Health System

Question

Quizplus · Accepted Answer

An administered vertical marketing system is characterized by the coordination of production and distribution through the size and power of one of the parties. The Urgent Care Center at O'Hare, run by the University of Illinois Health System, exemplifies this as it is part of a larger health system that coordinates its services.

An Administered Vertical Marketing System Is Best Represented by Which