The wheel of retailing describes how:
A) retail organizations start up and ultimately go into decline.
B) new retail organizations enter the market and evolve over time.
C) retail stores that sold tires lost market share to large-scale chain stores.
D) low-status retailers evolve to low-margin outlets.

Question

Quizplus · Accepted Answer

The wheel of retailing theory explains how new retail organizations typically enter the market as low-cost, low-status operations and gradually evolve into more conventional retailers with higher costs and prices.

The Wheel of Retailing Describes How