The foundation of PRIZM is demographics, media habits, and psychographics.
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Q21: It is essential for marketers to understand
Q22: VALS measures consumers' value systems and is
Q23: In the VALS system, achievement-oriented individuals are
Q24: "Birds of a feather flock together" is
Q25: PRIZM is like VALS and is based
Q27: The changes in a person's behavior as
Q28: Learning occurs as a result of stimulus,
Q29: Delineation is the ability to determine differences
Q30: A patient has a positive experience in
Q31: A consumer pays attention only to the
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