The volume of mentions of a brand in the digital environment is referred to as hits.

Name: The volume of mentions of a brand in the digital environment is referred to as hits.
Brand: Quizplus
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Quizplus · Accepted Answer

The volume of mentions of a brand in the digital environment is typically referred to as "mentions" or "brand mentions," not "hits." "Hits" generally refer to the number of requests made to a web server for a file, which can include images, scripts, and other resources, not just mentions of a brand.

The Volume of Mentions of a Brand in the Digital