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When There Is a Weak Fit Between a Core Business

Question 45

Multiple Choice

When there is a weak fit between a core business and a particular business line, organizations will typically follow what particular strategy?


A) They will consolidate the weak line into others.
B) The organization will attempt to divest the weak line.
C) The organization will try to refine the target marketing strategy.
D) They will attempt to try to reinvigorate the line with additional advertising.

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