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On a Continuum of Strategic Perspectives, the Blue Ocean Strategy

Question 56

Multiple Choice

On a continuum of strategic perspectives, the Blue Ocean strategy is most dissimilar to:


A) the BCG matrix, because growth is not a major focus of this model.
B) the BCG matrix, because market share and growth are irrelevant in considering opportunities.
C) the Porter model, because Porter focuses on existing competitors, whereas Blue Ocean focuses on uncontested market space.
D) the Porter model, because Blue Ocean only has blue and red oceans, not five forces.

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