A hospital has decided to add more services to its health and wellness program. In this case it has undertaken a market modification program.

Name: A hospital has decided to add more services to its health and wellness program. In this case it has undertaken a market modification program.
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Question

Quizplus · Accepted Answer

A market modification program involves changing the market itself, such as targeting new customer segments or finding new uses for a product, not just adding services to an existing program.

A Hospital Has Decided to Add More Services to Its