A hospital owns clinics, a freestanding laboratory, a surgical center, and an ambulance company. All of these are under one name of the health system. This hospital follows a multiproduct branding strategy.

Question

Quizplus · Accepted Answer

A multiproduct branding strategy involves using one name for all products in a product class, which is what the hospital is doing by using one name for its clinics, laboratory, surgical center, and ambulance company.

A Hospital Owns Clinics, a Freestanding Laboratory, a Surgical Center