A medical group and a hospital have decided to partner in a health promotion program in the community. They market this program with both organizations' names prominently mentioned in all materials. This is an example of co-branding.

Question

Quizplus · Accepted Answer

Co-branding involves two or more organizations partnering to market a product or service, using both of their brand names to leverage their combined reputation and reach.

A Medical Group and a Hospital Have Decided to Partner