The I/O (industrial organization) model assumes that the uniqueness of a firm's resources and capabilities are its main source of above-average returns.

Name: The I/O (industrial organization) model assumes that the uniqueness of a firm's resources and capabilities are its main source of above-average returns.
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The I/O model emphasizes the importance of the external environment and industry structure over the firm's internal resources and capabilities in determining above-average returns.

The I/O (Industrial Organization) Model Assumes That the Uniqueness of a Firm's