Substitution of digital for traditional media has led to industry convergence. For example, mobile phone producers such as Nokia, Samsung, and Motorola now produce smartphones in response to Apple's iPhone (Chapter 2 Strategic Focus).

Question

Quizplus · Accepted Answer

The statement is true. The substitution of digital media for traditional media has led to industry convergence, and mobile phone producers such as Nokia, Samsung, and Motorola have responded by producing smartphones. This is discussed in Chapter 2 on Strategic Focus.

Substitution of Digital for Traditional Media Has Led to Industry