An attractive industry is one that is characterized by high entry barriers,suppliers and buyers with strong bargaining power,low threats from substitute products,and low rivalry among firms.

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An attractive industry is characterized by low entry barriers, suppliers and buyers with weak bargaining power, low threats from substitute products, and low rivalry among firms. High entry barriers, strong bargaining power of suppliers and buyers, and high threats from substitute products and rivalry among firms make an industry less attractive.

An Attractive Industry Is One That Is Characterized by High