Firms should seek to continually develop new core competencies because all core competencies have limited life spans.

Question

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Core competencies are unique strengths and abilities that distinguish a company from its competitors and provide a competitive advantage. However, these competencies can become outdated or imitated by competitors, therefore it is important for firms to continually develop new core competencies to maintain their competitive advantage.

Firms Should Seek to Continually Develop New Core Competencies Because