Which of the following is NOT a factor affecting sustainability of a competitive advantage?
A) The availability of substitutes for a firm's core competence.
B) The rate at which obsolescence of the core competence occurs because of environmental changes.
C) The imitability of a core competence.
D) The length of time the core competence has existed.

Question

Quizplus · Accepted Answer

The length of time a core competence has existed is not a factor that directly affects the sustainability of a competitive advantage. While a long-standing core competence may contribute to a firm's success, it is not a determining factor in whether the advantage can be sustained over time. The availability of substitutes, the rate of obsolescence, and the imitability of the core competence are all factors that can affect sustainability.

Which of the Following Is NOT a Factor Affecting Sustainability