Value consists of
A) A product's proprietary characteristics and by its attributes for which customers are willing to pay.
B) A product's performance characteristics and by its attributes for which customers are willing to pay.
C) A product's proprietary characteristics and by its attributes for which customers consider paying for.
D) A product's performance characteristics and by its attributes for which customers consider paying for.

Question

Quizplus · Accepted Answer

Value is created by a product's performance characteristics and by its attributes for which customers are willing to pay. Proprietary characteristics, although they may contribute to the product's value, are not the only factor. Ultimately, customers evaluate a product's worth based on its ability to meet their needs and provide them with a desirable level of satisfaction.

Value Consists of