McDonald's culture,with an emphasis on cleanliness,consistency,service,and the training that reinforces the value of these characteristics,illustrates which of the following criteria for sustainable competitive advantage?
A)valuable
B)rare
C)costly to imitate
D)nonsubstitutable

Question

Quizplus · Accepted Answer

McDonald's culture, which emphasizes cleanliness, consistency, service, and training, cannot be easily imitated, as it requires a significant investment of time and resources to establish a similar culture and training program. As a result, it meets the criteria for sustainable competitive advantage that is costly to imitate. While McDonald's may have valuable and rare resources, they can be replicated by competitors with enough resources. Additionally, the resources are substitutable, as there are other fast-food chains that offer similar menu items, so the correct choice is C, costly to imitate.

McDonald's Culture,with an Emphasis on Cleanliness,consistency,service,and the Training That Reinforces