Gamma, Inc., has struggled for industry dominance with Ardent, Inc., its main competitor, for years. Gamma has gathered and analyzed large amounts of competitive intelligence about Ardent. It has observed as much of the firm's internal functioning and technology as it can legally, yet Gamma cannot understand why Ardent has a competitive advantage over it. The source of Ardent's success is
A) impregnable.
B) causally ambiguous.
C) rationally obscure.
D) elusive.

Question

Quizplus · Accepted Answer

The fact that Gamma has gathered and analyzed large amounts of competitive intelligence about Ardent, yet cannot understand why Ardent has a competitive advantage over it, suggests that the source of Ardent's success is causally ambiguous. This means that the cause-and-effect relationship between Ardent's actions and its successful outcome is unclear or difficult to determine.