A local restaurant, Farm Fresh Ingredients, has become highly successful through its menu based solely on organically-raised chicken, beef, and organic seasonal produce. It has opened new locations in other cities, and these new locations are becoming highly profitable. Farm Fresh can expect that, at best, its competitive advantage will be
A) permanent.
B) sustainable.
C) temporary.
D) defensible.

Question

Quizplus · Accepted Answer

Competitive advantages are typically temporary due to market changes, new competitors, and evolving consumer preferences.

A Local Restaurant, Farm Fresh Ingredients, Has Become Highly Successful