Zara has pioneered "cheap chic" in clothing apparel. Zara offers current and desirable fashion goods at relatively low prices. To implement the strategy, Zara uses sophisticated designers and effective means of managing costs. These are all characteristics of which business level strategy?

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Zara's strategy is a combination of cost leadership and differentiation called integrated cost leadership/differentiation. Zara achieves low prices through effective cost management, while also differentiating itself from competitors through its ability to offer desirable fashion goods. Zara's use of sophisticated designers is an example of how the company differentiates itself from its competitors.

Zara Has Pioneered "Cheap Chic" in Clothing Apparel