The chief disadvantage of being a first mover is the:
A) high degree of risk.
B) high level of competition in the new marketplace.
C) inability to earn above-average returns unless the production process is very efficient.
D) difficulty of obtaining new customers.

Question

Quizplus · Accepted Answer

First movers face a high degree of risk because they are entering uncharted territory, which involves uncertainties and potential challenges that later entrants can learn from and avoid.

The Chief Disadvantage of Being a First Mover Is The