Export,licensing,and the strategic alliance entry modes are also appropriate when firms want to establish a strong presence in an international market.

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Export, licensing, and strategic alliance entry modes are all effective strategies for establishing a strong presence in an international market. These options provide firms with various levels of control and risk, allowing them to tailor their approach to match their specific goals and resources. For example, exporting is a low-risk option that allows firms to test the waters of a new market, while licensing enables firms to leverage existing relationships and expertise to quickly enter a new market. Strategic alliances can be an effective way to gain access to local knowledge, networks, and resources, while also sharing risk and cost with a partner. Overall, these entry modes can help firms overcome various barriers to entry and establish themselves in competitive international markets.

Export,licensing,and the Strategic Alliance Entry Modes Are Also Appropriate When