The Haier Group is an example of a firm using the multidomestic international corporate-level strategy as a means to build its global brand name (Chapter 8 Strategic Focus).

Question

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The Haier Group is known for its multidomestic international corporate-level strategy where it tailors its products and services to meet the specific needs of local markets. This has helped the company build a strong global brand name by being able to effectively compete and meet the needs of consumers in different regions.

The Haier Group Is an Example of a Firm Using