The Chapter 8 Opening Case indicates that main basic benefit that Starbucks derives from its international strategies is
A) economies of scale and learning
B) location advantages
C) increased market size
D) extending the product life cycle

Question

Quizplus · Accepted Answer

Starbucks benefits from increased market size through its international strategies, allowing it to reach more customers globally and expand its brand presence.

The Chapter 8 Opening Case Indicates That Main Basic Benefit