International strategy refers to a(an)
A) action plan pursued by American companies to compete against foreign companies operating in the United States.
B) strategy through which the firm sells products in markets outside the firm's domestic market.
C) political and economic action plan developed by businesses and governments to cope with global competition.
D) strategy American firms use to dominate international markets.

Question

Quizplus · Accepted Answer

International strategy refers to the plan of action that a firm pursues to sell its products in markets outside its domestic market. It involves identifying target markets, developing marketing mix strategies, and adapting to local market conditions. The focus is on expanding the business beyond national boundaries, while also addressing challenges such as cultural differences, legal and regulatory issues, and currency fluctuations. Options A, C, and D are not accurate descriptions of international strategy.

International Strategy Refers to A(an)