In China, Starbucks (Chapter 8 Opening Case) is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers tastes. Starbucks is following the __________ international corporate-level strategy.
A) transnational
B) global
C) differentation
D) multidomestic

Question

Quizplus · Accepted Answer

A transnational strategy combines elements of global standardization with local customization to meet both global and local needs. In this case, Starbucks is standardizing its operations (global standardization) while also decentralizing decision-making to local levels to cater to local tastes (local customization). Therefore, the best choice is A) transnational.

In China, Starbucks (Chapter 8 Opening Case) Is Standardizing Its