Increasingly,customers worldwide are demanding emphasis on local requirements and companies are needing efficiency as global competition increases. This has triggered an increase in the number of firms using the strategy.
A)multidomestic
B)transnational
C)universal
D)global

Question

Quizplus · Accepted Answer

The transnational strategy is designed to achieve both global efficiency and local responsiveness, making it suitable for companies facing global competition while needing to address local customer demands.

Increasingly,customers Worldwide Are Demanding Emphasis on Local Requirements and Companies